April 24, 2023
What Is Fractional Content Marketing?
The demand for digitally transforming content is growing. As it does, most companies fall short of providing the required marketing strategies in order to maintain relevance. This is partly because of their continued employment of traditional marketing strategies and content execution teams. So what is fractional content marketing? Fractional content marketing is a process in […]
April 24, 2023
Best Types of Content for Inbound Marketing
Inbound marketing centers around the attraction and conversion of customers through valuable content, which is defined by relevance. Instead of outwardly advertising products, inbound marketing generates user experience to convert leads for the long term. Additionally, inbound marketing is a business methodology that starts with the execution of the best type of website content. So […]
March 27, 2023
How to Improve Content Marketing Project Management
Content marketing project management is a mouthful, but so is the job description of a project manager that’s in charge of reaching the target audience, increasing brand awareness, and managing the nexus between the marketing team and other departments. They lay the foundation of every successful content marketing project. When executed correctly, your brand’s content […]
March 27, 2023
12 Best Types of Content for Social Media Marketing
For a marketer, there’s nothing worse than experiencing a creative block. You’ve exhausted all your ideas: creating targeted ads, posting reels, mastering TikTok transitions, and writing articles that all seem to have variants of the same topic. The thing is, your audience will inevitably get bored if you keep posting similar types of content. So […]
March 16, 2023
6 Smart Strategies for Content Marketing for Florist Businesses
Finding the right marketing strategies for your business can take some trial and error. Just because one tactic works for one company doesn’t mean it’ll also be effective for your brand. Every business is unique and you need to look into what makes you different in order to develop the appropriate strategy for your company. […]
March 15, 2023
8 Ways to Bring More Readers to Your E-commerce Blog
It should come as no surprise that many businesses today are making the most out of digital tools and technology for their marketing efforts. The number of active internet users has grown up to 5 billion in recent years, pushing a lot of companies to experiment with different online marketing strategies to attract and engage […]
March 15, 2023
7 Signs You Need To Rethink Your Ecommerce Marketing Strategy
There comes a time when you need to step back and look where your business is currently at in terms of your long-term objectives. Are you still on track to achieving a total income growth of 20% in 5 years? Have you increased your e-commerce company’s market share? Have you successfully built a community of […]
March 15, 2023
E-commerce Blog Topics And Ideas: What You Need to Know
E-commerce brands can benefit from different marketing platforms other than social media. Brands in the industry can take advantage of the opportunities in other platforms such as search engines, to boost their integrated marketing strategy. SEO content writing is a pull marketing strategy that can attract customers and establish loyalty so that the impact of […]
March 6, 2023
Why Your Legal Firm's Website Needs Content an 11th-Grader Can Understand
Want to create accessible content for your website? Write for an 11th grader. The law industry can get very technical with laws and other jargon being a necessary part of understanding what’s going on in proceedings. This becomes a problem when your target audience consists of everyday people who don’t understand your industry’s language. Then […]