July 26, 2022
How To Cut Down On Jargon To Reach More Customers
Did you ever experience TFW you’re just trying to get your IT department to approve a EUD because of a new BYOD policy? SMH, right? If you didn’t understand that sentence, that’s a perfect example of what your audience might be seeing when you use too much jargon in your content. Jargon – otherwise known […]
July 26, 2022
Community in IT: How to Use Storytelling to Stand Out As An MSP
Managed service providers have historically had trouble building a sense of community with their audience: after all, it’s a service rooted in technicalities and focused on providing results. However, the value of keeping a conversation with clients is a virtually untapped well of engagement for any MSP, especially when it comes to engagement. Storytelling is […]
July 26, 2022
How to Outsource Your Content Marketing Without Losing Control Of Your Narrative
Here are some fast statistics about outsourcing that you should know: 54% of companies report that outsourcing their services made no difference in quality. 24% of small businesses outsource to improve efficiency. 84% of organizations outsource content creation in some way. 81% of marketing professionals prefer to outsource writing, above graphic work and analytics. 65% […]
July 20, 2022
How To Gamify Your Content To Make It More Addicting
eLearning content creators want to make sure the educational materials they develop are ingested and retained by users. Unfortunately, traditional learning styles such as listening to lectures or reading PDF files aren’t particularly engaging for users. These methods convey information, but they don’t trigger the brain to create memories or spur enough interest to continue […]
July 20, 2022
The True Purpose of Creativity
When organizations are recruiting, the phrase “looking for creative individuals” frequently pops up on many job ads. Why do businesses want outside-the-box thinkers so badly? In corporate settings, creatives are usually called in to conceptualize solutions that can please customers. However, this isn’t the best way of understanding creativity. Increasingly, creativity has been pushed further […]
July 20, 2022
Rookie Mistakes Your Business Might Be Making And How To Fix Them
Internal problems, industry disruptions, and brand new innovations constantly prompt businesses to figure out new ways of doing things. This year is particularly fraught with these changes as the world continues to deal with the coronavirus pandemic. One common thing we saw globally is that the organizations who knew how to adapt were more likely […]
July 20, 2022
How To Tailor A Content Marketing Strategy According To Your Business Size
“Content production is hard. I’m wasting too much time and resources and never getting any results.” The reason why most brands fail to reel in potential customers is that they’re focusing on the wrong strategies. Small businesses adopt corporation-level marketing strategies and get poor results. In the end, these businesses become convinced that content production […]
July 20, 2022
How To Design a B2C Content Marketing Strategy
Creating great content can help many organizations in several ways: higher search engine rankings, enhanced social media presence, and better lead generation. However, you won’t be able to reap these benefits without a proper content marketing strategy. A content marketing plan is essential when hitting your KPIs and ensuring maximum ROIs. So how can your […]
January 6, 2022
3 Things You Can Learn From Tech Companies About Creating Content
The most-cutting edge tech companies at the top of their industry have one thing in common: their products are highly valued by their users. Depending on how their market behaves, these tech companies are quick to adjust and refine their products to meet user standards. So what can you learn from how tech companies operate […]
January 6, 2022
The Evolution of The Keynote: Thought Leadership During Coronavirus
An unexpected victim of the COVID-19 pandemic is corporate gatherings and industry events, such as corporate keynotes. For many organizations, the keynote is also one of the best ways to display thought leadership in their industry. The challenge today is how the keynote will move forward in our coronavirus-driven world. So how should keynotes evolve […]
January 6, 2022
How You Might Be Explaining Concepts Wrong
Explaining a difficult concept or topic is one of the toughest challenges in communication. While there are many ways miscommunication can happen, two errors are more common than most. The first is that the person explaining doesn’t understand what their listener knows. Thankfully, this has an easy fix: You only need to backtrack a little […]
January 6, 2022
Great Storytelling And The Awareness Strategy
In the 1960s up until the mid-2000s, TV was one of the most influential marketing tools around. Ads and commercials were effective even though they interrupted TV shows because people remained hooked to the stories being told through their screens. These days, it’s become incredibly challenging to capture market attention. Americans are exposed to around […]
January 6, 2022
Why Creativity Is More Important Than Control
Why Creativity Is More Important Than Control At one point you’ve been in a situation where you didn’t try to be daring or think outside the box because you were more afraid about things going wrong. And when you’re too preoccupied with exerting control, you are more focused on results rather than efforts. In the […]