July 20, 2022
How To Gamify Your Content To Make It More Addicting
eLearning content creators want to make sure the educational materials they develop are ingested and retained by users. Unfortunately, traditional learning styles such as listening to lectures or reading PDF files aren’t particularly engaging for users. These methods convey information, but they don’t trigger the brain to create memories or spur enough interest to continue […]
July 20, 2022
Why Content Marketing For MSPs Is Disappointing, And How To Make It Work
Managed service providers (MSPs) are usually great at handling the IT concerns of their clients, but some MSPs never get the chance to show off their talents due to poor marketing. Many MSPs tend to rely on referrals and luck to win over new clients which is always a hit or miss. Other managed service […]
July 20, 2022
Rookie Mistakes Your Business Might Be Making And How To Fix Them
Internal problems, industry disruptions, and brand new innovations constantly prompt businesses to figure out new ways of doing things. This year is particularly fraught with these changes as the world continues to deal with the coronavirus pandemic. One common thing we saw globally is that the organizations who knew how to adapt were more likely […]
July 20, 2022
Content Marketing Topics for MSPs: Different Kinds of Content to Write and How to Write Them
It goes without saying that content marketing is important when it comes to promoting the services you offer as a managed service provider (MSP). Managing a blog post is an effective way to do it, but everyone knows writing is easier said than done. It’s natural to get stumped every now and then because of […]
July 20, 2022
Content Strategy 101: Why Bother Aligning Your Sales and Marketing Teams
‘Smarketing’ is a term describing the alignment of the sales and marketing processes. This alignment means your marketing and sales teams share measurable goals, tools, and strategies to get better results together rather than operating in separate silos. But why should you bother aligning your marketing and sales teams in the first place? Sales and […]
July 20, 2022
Producing Content for Every Stage of The Buyer's Journey
In this digital age, consumers have limitless access to information. Modern consumers invest time and effort in researching and comparing options for the product or service they need. In fact, 81% of consumers do research before making a purchase which means organizations have to keep consumers engaged throughout their entire buying process. Marketers need to […]
July 20, 2022
How To Tailor A Content Marketing Strategy According To Your Business Size
“Content production is hard. I’m wasting too much time and resources and never getting any results.” The reason why most brands fail to reel in potential customers is that they’re focusing on the wrong strategies. Small businesses adopt corporation-level marketing strategies and get poor results. In the end, these businesses become convinced that content production […]
July 20, 2022
Should I Mention COVID in my Emails?
In the last few months, businesses have used words like “unprecedented times”, “new normal”, or “staying connected” in their messaging. Whether in ads or on social media, these buzzwords refer to COVID-19 over and over again, to the point that many consumers find them repetitive. This leads to the question: should I mention COVID in […]
August 20, 2021
How To Make Your Blog Look Amazing: 5 Little Touches the Pros Won’t Tell You
There are some things you just can’t learn from books (or in this case, articles). When it comes to content marketing, you would think that you can pick up everything you need to know from the surplus of articles out there on the subject. But despite the notebooks filled with tips on keyword research and […]