July 26, 2022
Email Marketing Versus Content Marketing: Why Choose?
Email marketing and content marketing may seem like they’re on the same side of your content strategy, but the truth is that they work in different ways to promote your company and its services. Sometimes a content strategy will include provisions for email marketing or content marketing – usually favoring one over the other. But […]
July 20, 2022
Content Marketing Topics for MSPs: Different Kinds of Content to Write and How to Write Them
It goes without saying that content marketing is important when it comes to promoting the services you offer as a managed service provider (MSP). Managing a blog post is an effective way to do it, but everyone knows writing is easier said than done. It’s natural to get stumped every now and then because of […]
July 20, 2022
Content Strategy 101: Why Bother Aligning Your Sales and Marketing Teams
‘Smarketing’ is a term describing the alignment of the sales and marketing processes. This alignment means your marketing and sales teams share measurable goals, tools, and strategies to get better results together rather than operating in separate silos. But why should you bother aligning your marketing and sales teams in the first place? Sales and […]
July 20, 2022
Producing Content for Every Stage of The Buyer's Journey
In this digital age, consumers have limitless access to information. Modern consumers invest time and effort in researching and comparing options for the product or service they need. In fact, 81% of consumers do research before making a purchase which means organizations have to keep consumers engaged throughout their entire buying process. Marketers need to […]
July 20, 2022
Should I Mention COVID in my Emails?
In the last few months, businesses have used words like “unprecedented times”, “new normal”, or “staying connected” in their messaging. Whether in ads or on social media, these buzzwords refer to COVID-19 over and over again, to the point that many consumers find them repetitive. This leads to the question: should I mention COVID in […]
January 6, 2022
Why You’ll Never Find The Best Cold Calling Script, And What To Do Instead
Invasive cold calling is the go-to sales tactic of most MSPs -- managed service providers -- and is one of the reasons why most companies can’t seem to grow beyond their limited pool of referrals and repeat customers. This isn’t limited to the phone-based practices either. It takes on other forms, including cold emailing or […]