Want to create accessible content for your website? Write for an 11th grader.
The law industry can get very technical with laws and other jargon being a necessary part of understanding what’s going on in proceedings. This becomes a problem when your target audience consists of everyday people who don’t understand your industry’s language. Then it becomes your job to take these complex ideas and present them to your target audience.
When you write for the wrong grade level, you’re practically writing content that’s going over your audiences’ heads. And that’s why, at the very least, you should be writing for an 11th-grade reading level.
The National Center for Education Statistics found that when it came to adults’ reading levels for prose:
This meant that most adults were at the basic and intermediate level. This suggests the following about the average reader:
So if you want to capture the attention of a larger audience, making content accessible is necessary. While people can read your website’s content, some ideas can be confusing and fragmented. And if your content fails to provide users with the information they need, they’re likely to find other resources – like your competitors – who can help them understand their legal situation.
A good way to measure your content’s readability is through the Flesch-Kincaid Reading Level. This sets a standard on how readable your content is and what level of education is necessary to understand it.
Based on data, most adults fall into the average range of 6th to 12th-grade reading levels. In content marketing, it’s recommended that content reaches an 8th-grade reading level. Some of the reasons to keep reading levels in mind:
Legal content can be a bit complex, so it can be difficult to balance factors like readability, quality, and informative content. At the very least, your content should be written with an 11th-grade reading level. Any more complex, and your content may be difficult to digest for a good part of your target audience.
By maintaining your content’s reading level between an 8th to 11th-grade level, you can reach a wider audience and make your services easier to understand. Some of the ways to minimize the complexity of your content include
Your content can be informative and comprehensive without being overwhelming. If your content is easy to digest and written for the everyday user, you’re more likely to provide users with what they need to take the next step toward getting in touch with your services.
When it comes to creating quality website content, there needs to be a balance between informative content, accuracy, and accessibility. Ensuring your content meets at least an 11th-grade reading level makes you more likely to reach out to the right audience and help them understand your services. With compelling and easy-to-digest content, you’re giving your website’s visitors more reason to take the next step and reach out to your firm.
Get a team that turns complex ideas into content that’s made for your target audience, with writers that understand the ins and outs of legal content and how to provide your users with informative content while also compelling them to learn more about your services. Bring your business closer to the right audiences with comprehensive content that’s built for your niche with a strong content team.