January 23, 2023
What to Write About for MSP Content: No Tools Needed
Once you start a blog for your MSP business, you might be fine writing articles for the first week or two. However, as time goes on, you’ll eventually spend more time staring at a blank document than you’d care to admit. You might be tempted to use paid tools that act as an infinite content […]
January 18, 2023
How to Create Shareable IT Content for Social Media
Social media has been one of the best places to showcase your business, especially for IT companies. With over 80% of consumers using social media to help them make purchasing decisions about IT goods and services, it’s not a platform that you should ignore. But getting content right on social media is far from the […]
January 16, 2023
Content 101: Forget “Engaging” Content, Aim To Create “Authority” Content Instead
More businesses are integrating content marketing strategies to increase their engagements and sales. Although content creation has massive benefits when done correctly, becoming a reliable brand in your industry isn’t an easy feat – it may take months or years to learn the ropes and find the right strategy to create the best content that […]
January 15, 2023
Using A Personal Narrative To Introduce Your Brand
Every business owner has their own personal story. These experiences can shape not only who they are as individuals but also impact the way they can connect and communicate with their customers. Your personal narrative doesn’t always have to be about your highest moments or successful experiences. It could be a problem that you were […]
January 15, 2023
How to Keep Your Content Authentic and Engaging with Storytelling
Nonprofit organizations must keep their content as authentic and compelling as possible. With content marketing, nonprofit organizations connect to users and inspire them to give their time, donate, or support the cause. Since they rely their operations on volunteers and sponsors and don’t earn profit from their cause, nonprofits must also produce content that drives […]
July 26, 2022
How To Cut Down On Jargon To Reach More Customers
Did you ever experience TFW you’re just trying to get your IT department to approve a EUD because of a new BYOD policy? SMH, right? If you didn’t understand that sentence, that’s a perfect example of what your audience might be seeing when you use too much jargon in your content. Jargon – otherwise known […]
July 20, 2022
Transforming Audiences Into Communities: Why Customer Relationships Matter
In many online learning or eLearning platforms, the concept of community has been somewhat neglected. While it’s true that an online platform cannot replicate or compete with “real world” relationships, online communities can help people meet their needs such as finding emotional support or encouragement, sharing opinions and ideas, or learning new things outside the […]
July 20, 2022
The True Purpose of Creativity
When organizations are recruiting, the phrase “looking for creative individuals” frequently pops up on many job ads. Why do businesses want outside-the-box thinkers so badly? In corporate settings, creatives are usually called in to conceptualize solutions that can please customers. However, this isn’t the best way of understanding creativity. Increasingly, creativity has been pushed further […]
July 20, 2022
How To Design a B2C Content Marketing Strategy
Creating great content can help many organizations in several ways: higher search engine rankings, enhanced social media presence, and better lead generation. However, you won’t be able to reap these benefits without a proper content marketing strategy. A content marketing plan is essential when hitting your KPIs and ensuring maximum ROIs. So how can your […]
