May 16, 2023
Why Your Brand Needs User-Generated Content Influencer Marketing
For brands, there’s nothing more authentic than real-life customers taking their time to talk about their product and how it helped them. Influencers are helpful in getting audiences interested in something, but they also sparked the start of a new social marketing era – UGC campaigns. User-generated content (UGC) refers to videos, reviews, images, and […]
May 16, 2023
How to Use Reddit and Quora for Content Marketing
When content marketing is mentioned, the usual platforms that come to mind are social media giants, search engines, websites, and even direct mail. However, other platforms may also be useful in content marketing strategies such as Reddit and Quora. The two mentioned platforms provide an avenue for search engine users to directly ask questions that […]
May 16, 2023
How to Measure Brand Awareness From Content Marketing
Today, businesses are going head-to-head in a bid to capture their prospective customers’ attention and become a leader in their specific industries. For this reason, many companies are working towards achieving top-of-mind awareness by using different marketing strategies. One of the most effective strategies that can help build brand awareness is content marketing. So what […]
May 16, 2023
Content Marketing and Inbound Marketing: How to Transition to a Hybrid Model
“Content marketing” and “inbound marketing” are terms that get thrown around in the field of marketing quite often. Marketing professionals sometimes use these terms interchangeably. Although the two approaches have their similarities, they diverge in certain areas, especially in methods. One marketing strategy is not necessarily better than the other; however, it’s best that you […]
May 16, 2023
How to Optimize Your Content for the Buyer’s Journey
Content marketing is one of the most effective digital marketing strategies in boosting loyalty and credibility and driving growth in your business. But to get the most out of its perks, you should employ the best practices for your niche and plan your content according to the needs and interests of your customers. You can […]
May 16, 2023
Why Your Content Marketing Strategy Needs Onsite Blog Posts and Offsite Content
One of the commandments of a digital marketer is that “Content is king.” And a lot of businesses have taken this to heart as you may have noticed from the plethora of blog posts on the internet. But while blog content marketing is an absolute necessity, especially for lead generation and high rankings on search […]
May 16, 2023
Everything You Need to Know About Cross-Channel Content Marketing
Many businesses rely on content marketing to establish their credibility and build a strong relationship with their consumers, especially today when consumer trust in brands is in a decline. Cross-channel strategy is one of the marketing campaigns that boost customer loyalty – it’s used in digital marketing to engage users using multiple channels to promote […]
May 16, 2023
Measuring the Brand’s Success With Content Marketing Benchmarks
Content marketing efforts don’t simply end once a brand publishes blogs and other captivating pieces of content. Monitoring the success and progress of each quality content using different metrics is an important task that some brands often forget. However, marketing metrics are sometimes overlooked in favor of churning out content to keep up with current […]
April 24, 2023
How to Develop an Effective Content Marketing Brief
Successful content pieces don’t just happen by accident. They always start with a strategy – specifically, a great content brief. Brief creation is the unsung art of content marketing. Once you get good at it, you will dramatically increase your odds of reaching your marketing goals. The idea of a content brief sounds simple, but […]