January 18, 2023
How to Utilize Content Ecosystem for Your Healthcare and Medicine Brand
As more hospitals and healthcare centers undergo digital transformation, content isn’t a simple nice-to-have tool anymore – it has evolved into a brand currency that’s crucial to a practice’s success. But to ensure that the right content and message are delivered to your patients, healthcare practices must have a content plan and ecosystem that jumpstarts […]
January 18, 2023
How to Use Social Media Algorithms to Boost Your Healthcare and Medicine Brand
Healthcare marketing online has become increasingly important in recent years – if your healthcare practice doesn’t have a blog, then you’re most likely falling behind other competitors who do. There are lots of healthcare content strategies that give brands the boost they need, but they have to know how to utilize each one to their […]
January 18, 2023
7 Best Content Strategies for Healthcare and Medicine Brands
Reputation is everything when it comes to the internet, so healthcare brands must boost their authority and create content to the highest standard if they want to win the race to digital supremacy. Instead of mindlessly posting blogs, healthcare practices should focus on approaches that allow them to build trust and better relationships with their […]
January 18, 2023
Packing Bite-Sized Healthcare Content: Why and How You Should Do It
With more brands utilizing content for their audiences, rising above the noise is another difficult task that healthcare and medicine blogs often face. It’s already challenging to fight misinformation and improve health literacy through publishing informative health content, but thinking about the right content length and form to publish is another obstacle to overcome. Although […]
January 16, 2023
11 Ideas To Write On Your Medical Blog
The internet is a treasure trove of diverse information – including healthcare tips and medical questions which make up about 5% of the Google searches every year. Although it’s good to see that more people actively care about their health, they’re also prone to finding unreliable sources online that lead them to questionable and inaccurate […]
January 16, 2023
Why FAQ Answers Are Good Ideas For Healthcare Blog Content
Site visitors and potential customers are bound to have some queries about a healthcare practice and what it offers. Although most companies try to answer these questions in their blogs, web copies, and other content, it still might be difficult for patients to find the exact answers they need quickly – and that’s where FAQ […]
January 16, 2023
Best Practices for Using Healthcare Blogs as a Marketing Tool
Medical blogs are important when it comes to successful healthcare marketing, but not every practice has the time or skill for it. After all, building a blog takes a huge chunk of time from their already-packed schedule. But if your healthcare brand decides to invest in blogging and other content marketing strategies, it may generate […]
January 16, 2023
Finding Healthcare Blog Ideas Using Google Trends
Blogging is one of the most effective ways to connect with your audience and build brand awareness. By creating compelling and engaging healthcare and wellness stories on your site, you can experience up to 13x ROI like other businesses that utilize blogging do. But with a busy schedule and other things to take care of […]
January 16, 2023
Telehealth is Here to Stay: How to Convert Hesitant Patients
On the surface, telehealth seems like something that everyone should’ve been comfortable with a long time ago. Instead of making the trip to the doctor’s office, all you need is a teleconsultation from the comfort of your own home, and you get the treatment that you need at half the hassle. But between unreliable sources […]
January 16, 2023
How to Get HIPAA-Compliant Patient Testimonials for Trust Building
Patient testimonials may seem like an obvious way for any healthcare and wellness practice to promote themselves and build trust, but getting these testimonials published comes with a catch. Under The Health Insurance Portability and Accountability Act of 1996 (or HIPAA), medical and cosmetic providers cannot reveal any identifying details about their patients without their […]
January 15, 2023
Ask the Expert: Building Credibility with Empathy through Content with Physician-Directed Interviews
Arguably, one of the best ways to prove your trustworthiness as a business is by displaying your customer reviews. However, healthcare and wellness practices are uniquely locked out of this method by the Health Insurance Portability and Accountability Act (HIPAA): the legislation that protects patient data from being accessed by the public. So are testimonials […]