May 16, 2023
Why Your Brand Needs User-Generated Content Influencer Marketing
For brands, there’s nothing more authentic than real-life customers taking their time to talk about their product and how it helped them. Influencers are helpful in getting audiences interested in something, but they also sparked the start of a new social marketing era – UGC campaigns. User-generated content (UGC) refers to videos, reviews, images, and […]
May 16, 2023
How to Use Reddit and Quora for Content Marketing
When content marketing is mentioned, the usual platforms that come to mind are social media giants, search engines, websites, and even direct mail. However, other platforms may also be useful in content marketing strategies such as Reddit and Quora. The two mentioned platforms provide an avenue for search engine users to directly ask questions that […]
May 16, 2023
How to Measure Brand Awareness From Content Marketing
Today, businesses are going head-to-head in a bid to capture their prospective customers’ attention and become a leader in their specific industries. For this reason, many companies are working towards achieving top-of-mind awareness by using different marketing strategies. One of the most effective strategies that can help build brand awareness is content marketing. So what […]
May 16, 2023
Content Marketing and Inbound Marketing: How to Transition to a Hybrid Model
“Content marketing” and “inbound marketing” are terms that get thrown around in the field of marketing quite often. Marketing professionals sometimes use these terms interchangeably. Although the two approaches have their similarities, they diverge in certain areas, especially in methods. One marketing strategy is not necessarily better than the other; however, it’s best that you […]
May 16, 2023
What is the Power of Content Marketing?
As various industries get more competitive, consumer behavior is also changing, putting many businesses in a tough spot. The good thing is that these brands can rely on content marketing to boost brand awareness by demonstrating their expertise within their niche. This helps promote a stronger relationship with your consumers, encouraging them to make profitable […]
May 16, 2023
How to Optimize Your Content for the Buyer’s Journey
Content marketing is one of the most effective digital marketing strategies in boosting loyalty and credibility and driving growth in your business. But to get the most out of its perks, you should employ the best practices for your niche and plan your content according to the needs and interests of your customers. You can […]
May 16, 2023
Why Your Content Marketing Strategy Needs Onsite Blog Posts and Offsite Content
One of the commandments of a digital marketer is that “Content is king.” And a lot of businesses have taken this to heart as you may have noticed from the plethora of blog posts on the internet. But while blog content marketing is an absolute necessity, especially for lead generation and high rankings on search […]
May 16, 2023
Why Invest in Content Marketing?
Most brands today already engage in content marketing due to its positive effects in driving business growth, as it allows you to connect with your audience at a deeper level. Despite reports on its benefits, some brands still haven’t started boosting their online presence due to unique challenges. But smart and effective content marketing efforts […]
May 16, 2023
Everything You Need to Know About Cross-Channel Content Marketing
Many businesses rely on content marketing to establish their credibility and build a strong relationship with their consumers, especially today when consumer trust in brands is in a decline. Cross-channel strategy is one of the marketing campaigns that boost customer loyalty – it’s used in digital marketing to engage users using multiple channels to promote […]
May 16, 2023
Content Marketing 101: What Is Content Curation Marketing?
When it comes to art, painters, and sculptors are the ones who create the pieces but it’s up to the curators to select which ones belong to exhibits and museums. This is also the same for content marketing – although there are algorithms that show relevant content to readers, content curators are still needed to […]
May 16, 2023
Measuring the Brand’s Success With Content Marketing Benchmarks
Content marketing efforts don’t simply end once a brand publishes blogs and other captivating pieces of content. Monitoring the success and progress of each quality content using different metrics is an important task that some brands often forget. However, marketing metrics are sometimes overlooked in favor of churning out content to keep up with current […]
April 24, 2023
Top 12 Common Content Marketing Myths
Whenever you interact with your fellow content marketers, it’s a given that your field of expertise is necessary for all types of businesses, regardless of size and niche. However, a discovery call or a quick scroll through your social feed is most likely enough to bring out harmful content marketing myths and misconceptions. You’ll realize […]
April 24, 2023
How to Develop an Effective Content Marketing Brief
Successful content pieces don’t just happen by accident. They always start with a strategy – specifically, a great content brief. Brief creation is the unsung art of content marketing. Once you get good at it, you will dramatically increase your odds of reaching your marketing goals. The idea of a content brief sounds simple, but […]
April 24, 2023
The Ultimate Guide to Content Marketing Terms Every Business Needs to Know
On its surface, content marketing sounds simple – brands create relevant content, publish it on different channels, and reap the benefits for their business. But like traditional marketing, there are many complexities and nuances that businesses get to know as they try to understand the basic principles, tactics, and techniques used in content marketing. There […]
April 24, 2023
How Does Content Marketing Attract Potential Customers to Your Brand?
Leading brands might make content marketing sound fancy and exclusive, especially for companies that are still new. But the reality is that this marketing tactic isn’t a new approach to promoting a brand – and it doesn’t need a well-trained specialist for businesses to understand how it works. Content marketing has always been around – […]
April 24, 2023
What Is Fractional Content Marketing?
The demand for digitally transforming content is growing. As it does, most companies fall short of providing the required marketing strategies in order to maintain relevance. This is partly because of their continued employment of traditional marketing strategies and content execution teams. So what is fractional content marketing? Fractional content marketing is a process in […]
April 24, 2023
Best Types of Content for Inbound Marketing
Inbound marketing centers around the attraction and conversion of customers through valuable content, which is defined by relevance. Instead of outwardly advertising products, inbound marketing generates user experience to convert leads for the long term. Additionally, inbound marketing is a business methodology that starts with the execution of the best type of website content. So […]
April 3, 2023
How Does Content Marketing Support Digital Marketing?
The competition across different industries is getting tougher and more cutthroat by the day. If you want to successfully get your name out in the market and build your reputation, you should start incorporating digital marketing practices in your overall marketing strategy. One effective way you can reach and attract prospective customers is through creating […]
April 3, 2023
5 Reasons Why Content Marketing Brings Value to Your Business
It’s no surprise that promoting a business isn’t easy. Even with all the latest digital tools and technologies, it’s still hard to establish a strong online presence and gain the interest of your target market. But if you want to become memorable in the digital landscape, look at some of the most successful brands and […]
April 3, 2023
What Content Marketing Is Not
Many businesses practice content marketing to connect to their audience, boost their brand awareness, and drive growth in their company. But content marketing can be elaborate, with multiple strategies and aspects to ensure. Because of this, some businesses may misunderstand what content marketing is really all about, especially if they’re just about to start with […]
March 27, 2023
What are Bad Examples of Content Marketing?
Content marketing can drive growth into your business by establishing your credibility and building a strong relationship with different audiences, attracting potential customers. While digital marketing is a cost and time-efficient option for boosting your brand, it can still be an elaborate approach with many aspects to ensure. That's why many businesses still make content […]
March 27, 2023
How to Improve Content Marketing Project Management
Content marketing project management is a mouthful, but so is the job description of a project manager that’s in charge of reaching the target audience, increasing brand awareness, and managing the nexus between the marketing team and other departments. They lay the foundation of every successful content marketing project. When executed correctly, your brand’s content […]
March 27, 2023
12 Best Types of Content for Social Media Marketing
For a marketer, there’s nothing worse than experiencing a creative block. You’ve exhausted all your ideas: creating targeted ads, posting reels, mastering TikTok transitions, and writing articles that all seem to have variants of the same topic. The thing is, your audience will inevitably get bored if you keep posting similar types of content. So […]