July 26, 2022
How FAQ Pages Can Reduce Client Onboarding Redundancy
FAQ pages are an essential, yet sometimes overlooked part of content marketing. It could be because the information can already technically be found in other content that you’ve already published; your product/service may be so ubiquitous that you don’t need one, or maybe the thought of creating one simply never crossed your mind. However, FAQ […]
July 20, 2022
Transforming Audiences Into Communities: Why Customer Relationships Matter
In many online learning or eLearning platforms, the concept of community has been somewhat neglected. While it’s true that an online platform cannot replicate or compete with “real world” relationships, online communities can help people meet their needs such as finding emotional support or encouragement, sharing opinions and ideas, or learning new things outside the […]
July 20, 2022
Lead Magnet Ideas For Keeping Customer Confidence During Coronavirus
What Is A Lead Magnet? Lead magnets are interactive content pieces that immediately provide value to your readers. Compared to other inbound efforts like content marketing, lead magnets are specifically designed to gather leads. Think of lead magnets as incentives you offer your website visitors in exchange for their contact information. When leveraged correctly, lead […]