January 24, 2023
How to Create IT Sales Content That Actually Wins New Customers
You can’t always find more prospects with a 3,000-word ebook lead magnet, but you do have greater chances of closing a deal if you build a relationship with your client. If your content doesn’t show your prospect how your business can make their lives easier from the get-go, you’ve lost them. But how exactly can […]
January 23, 2023
How Helpdesk Tickets Can Help You Generate Content
It’s not easy to meet the demands of a regular editorial calendar nor is it easy to generate content ideas. You can only do so much with keyword research until you run out of words and tangents. If this is the case, always start your content generation strategy with your customer in mind – and […]
January 18, 2023
How to Utilize Content Ecosystem for Your Healthcare and Medicine Brand
As more hospitals and healthcare centers undergo digital transformation, content isn’t a simple nice-to-have tool anymore – it has evolved into a brand currency that’s crucial to a practice’s success. But to ensure that the right content and message are delivered to your patients, healthcare practices must have a content plan and ecosystem that jumpstarts […]
January 18, 2023
How to Use Social Media Algorithms to Boost Your Healthcare and Medicine Brand
Healthcare marketing online has become increasingly important in recent years – if your healthcare practice doesn’t have a blog, then you’re most likely falling behind other competitors who do. There are lots of healthcare content strategies that give brands the boost they need, but they have to know how to utilize each one to their […]
January 18, 2023
7 Best Content Strategies for Healthcare and Medicine Brands
Reputation is everything when it comes to the internet, so healthcare brands must boost their authority and create content to the highest standard if they want to win the race to digital supremacy. Instead of mindlessly posting blogs, healthcare practices should focus on approaches that allow them to build trust and better relationships with their […]
January 18, 2023
7 Ways to Write for a Younger Audience (As A Grown-Up)
As an educator, your communication with your students can decide how much they’ll learn in your learning environment. But guaranteeing smooth communication (especially with written material) can be a challenge for older teachers. The issue isn’t so much that there isn’t anything worth teaching or that they’re difficult to teach. That’s just the nature of […]
January 18, 2023
2 Ways You Can Better Introduce Your Teachers To New Technology
While a prevalent opinion about technology is that it can often get in the way of education, it can be extremely effective at enabling education as well. Proper use of technology (especially in the hands of the educator) can be an effective teaching tool. But new tech alone isn’t enough. Even if your teachers are […]
January 18, 2023
6 Ways to Improve Your IT Content Title Game for Better Click Rates
Writing IT content can be tricky: you need to make sure to distill what can often be complicated technical jargon into digestible, easy-to-understand bits of information. For content, that all starts with the title – the very first thing your audience sees when they run across your content. Your title needs to be informative enough […]
January 18, 2023
6 Tips for MSPs Pivoting Toward a Content Marketing Strategy
Managed service providers (MSPs) have faced an interesting couple of years in the industry. While the global pandemic has affected business in almost every sector, MSPs have pushed steadily toward innovation and securing their identity in the digital space. In fact: The growing managed services market is estimated to be worth USD 354.8 billion by […]