July 26, 2022
How to Outsource Your Content Marketing Without Losing Control Of Your Narrative
Here are some fast statistics about outsourcing that you should know: 54% of companies report that outsourcing their services made no difference in quality. 24% of small businesses outsource to improve efficiency. 84% of organizations outsource content creation in some way. 81% of marketing professionals prefer to outsource writing, above graphic work and analytics. 65% […]
July 26, 2022
Email Marketing Versus Content Marketing: Why Choose?
Email marketing and content marketing may seem like they’re on the same side of your content strategy, but the truth is that they work in different ways to promote your company and its services. Sometimes a content strategy will include provisions for email marketing or content marketing – usually favoring one over the other. But […]
July 20, 2022
How Healthcare Brands Can Increase Engagement During COVID
With a global pandemic right around the corner, the majority of the world’s population is forced to stay at home and engage with the world virtually. Engagement rates are up now more than ever, with internet use spiking up to 70% since the lockdowns have started. Healthcare brands and facilities, thrust into the spotlight, have […]
July 20, 2022
Upselling Is Difficult. Show Them Case Studies Instead
Upselling – the strategy of selling higher-end or premium versions of a product or service to clients – seems like one of the most obvious ideas for sales. Your clients get a better option of something that they were already interested in buying to begin with, and you get to close a higher sale at […]
January 6, 2022
3 Things You Can Learn From Tech Companies About Creating Content
The most-cutting edge tech companies at the top of their industry have one thing in common: their products are highly valued by their users. Depending on how their market behaves, these tech companies are quick to adjust and refine their products to meet user standards. So what can you learn from how tech companies operate […]