If you want to increase awareness and generate interest for your retail florist brand, one way to go about it is with content marketing. Many businesses have seen significant success and growth by producing great content and distributing them online.
When some marketers hear the word ‘content’, they automatically think of blog posts, press releases, case studies, white papers, and other forms of written promotional material. Technically, they aren’t wrong but if you want to be an effective marketer, you should go outside the box and experiment with other types of content such as infographics.
You’ll be surprised at how efficient and reliable an infographic can be at capturing your target audience’s attention and pulling them into your brand. So in this article, we’ll show you what makes infographics a valuable tool for content marketing and how you can create engaging visual content for your flower shop business.
The advancements in the use of the internet have allowed consumers to access information with just a simple search online. This has raised the bar for businesses in how they market their products and services, turning to digital tools and channels to publish content that educates, informs, and persuades readers to make a purchase.
But consumers today prefer more than just written posts about a brand. Some individuals become overwhelmed with seeing chunks of words and long paragraphs that they have a tendency to ignore or stop reading in the middle of a blog post.
You can improve your marketing efforts by including infographics in your content strategy. An infographic is basically a visual representation of complex information, data, and brand insights. It solves the dilemma that most marketers are facing, which is how to retain a reader’s attention long enough to turn them into potential leads.
Here’s an overview of what makes infographics an essential part of your content marketing strategy:
There are many ways you can use infographics to help meet your business’s goals and support your marketing objectives. For example, you can explain the steps of ordering from your flower shop with an appealing infographic. You can also share interesting facts about different flower species and include images to add to your audience’s knowledge about floriculture.
When you know how to effectively use infographics to your advantage, you can enjoy its many benefits for your business. Here are some of the ways that it can help your flower shop brand:
People are naturally drawn to online posts with images and colors rather than just textual information. Infographics let you stand out from the noise in the competitive digital landscape and can help you win over more consumers. Blog posts that contain visual aids are also likely to increase readers’ desire to consume the content in its entirety rather than skim over it.
Another advantage of infographics is that it makes complicated information more comprehensible for consumers. Let’s say you’re sharing a thought leadership piece and you want to include data and research conducted by your marketers.
Instead of simply posting an industry-related article that might bore your readers, you can sustain their interest by summarizing critical information in an infographic. It’ll also help them better appreciate your content and improve your brand reputation.
Infographics are also easier to be shared across multiple channels. If you successfully manage to hook your consumers with your visual content, they’ll be motivated to share them within their social circle which is helpful in increasing your reach and engagement. What’s important here is to make sure that your infographics contain a compelling message or interesting information that’ll make your audience want to click the share button.
Well-designed and relevant infographics can help improve your authority not only in the industry but also in search engines. By this, we mean that posting infographics can also help your site rank better on search results and be level with your competitors in the market. Some marketers do this by strategically repurposing their written content and turning them into infographics to increase content reach and drive more website traffic.
If you’re running an email marketing campaign, infographics can help keep your existing subscribers engaged and interested in your products or services. Using infographics in your emails can help you better organize and present information, news, and updates in a clear and concise way.
Some marketers also use infographics as a tool to build their subscriber list by encouraging consumers to sign up in exchange for a free download of their visual content. Once you have their contact information, you can regularly send them educational content or brand newsletters with the purpose of converting them into customers.
What makes a great infographic is that they’re easy to understand, educational, and shareable. You might need to hire a graphic designer on your team to help you make infographics. But if you’re a startup, we understand the need to save on costs and fortunately, there are free design software applications that can help you create visual content.
Here are some tips to help you get started on creating your own infographics:
Remember that infographics aren’t like blog posts and they don't need as many words to convey information. You can simply include highlights and key messages about your products and services and make it straight to the point so you can easily get your word to your audience.
You’ll also need to use storytelling techniques to make the contents of your infographic more compelling. For example, if you’re addressing a frequently asked question about your product or service, you can start your infographic by highlighting the specific concern before discussing the solution and showing how your business can help your readers. You can close with a summary of the information and a strong call to action that drives them to visit your site.
It’s also important to use the right layout and design depending on the type of information that you want to share. If you’re showcasing the process of requesting a flower arrangement, you can present them in a sequenced or step-by-step list. If you’re comparing which flowers to use for an occasion, you can do a side-by-side comparison and talk about interesting facts and details.
You should also include visuals to support the text in the infographic and make it more comprehensible for your readers. Diagrams, charts, and tables can help you present numbers and data to back up your content. You can also use maps if you’re highlighting areas that you’re servicing or timelines and flowcharts if you want to give your audience an overview of your floral delivery service.
As more marketers are doing content marketing, the challenge is to create fresh content that will make your business stand out from the crowd. With infographics, you can be as creative as you want in developing original content that showcases what's unique about your brand, highlights your products and services, and amplifies your other marketing efforts.