Site visitors and potential customers are bound to have some queries about a healthcare practice and what it offers. Although most companies try to answer these questions in their blogs, web copies, and other content, it still might be difficult for patients to find the exact answers they need quickly – and that’s where FAQ pages come in.
So why is the FAQ section a good type of content for healthcare blogs? Here are some benefits that come with publishing FAQ answers in your blog:
An FAQ (Frequently Asked Questions) page allows visitors to quickly find the answers they’re looking for without scanning through hundreds of words or waiting for multiple pages to load just to find what they need.
Aside from offering convenience to readers and clients by having all the answers on one page, an FAQ page also offers other advantages for the overall content strategy such as:
Some healthcare and medical questions are sensitive, which makes it difficult for patients to directly ask the staff or doctor. Having an FAQ section gives healthcare practitioners the avenue to address sensitive or embarrassing questions from their patients.
When answering uncomfortable queries that are relevant to the practice, you also establish yourself as an authority in the industry that makes patients feel comfortable. It’s also important to write the answers in a way that’s easy for patients to understand. Doing this shows how well you understand healthcare issues and that you’re willing to help readers and patients through those challenges.
Many customers and patients are busy, so they might not have the time to browse through a couple of web pages just to find information about the practice and its services. By putting all details and other relevant facts on the FAQ page, you’re engaging potential new patients to know more about the practice.
FAQs also give practitioners control over how they present their brand online. Personality is extremely important in building relationships with patients and other potential clients. All answers in the FAQ should be helpful for readers, but companies can still write it in whatever tone they want – just make sure that it still aligns with the brand.
When it comes to healthcare blogs and websites, a lot of patients and prospects value interactivity. FAQ pages allow practices to interact with patients as they collect questions from patients and answer them on the page. As healthcare companies actively answer questions and comments by patients, they also show that they care enough to respond to queries and deliver the interactivity prospects are looking for.
Browsing through web page after web page can get annoying for patients if they’re only looking for a quick answer to a simple question. Since FAQ pages already compile all questions related to the practice, it’s easier for patients and clients to find what they need quickly. This allows users to have a pleasant experience with the brand.
And if they have a good user experience on your site, they’re more likely to remember the healthcare practice and enlist your services when needed. They may also recommend you to their friends and family who need similar services.
FAQ pages are also likely to catch searches and queries, especially if they contain common search terms and SEO keywords. When patients or prospects look up some of these terms, your FAQ page is more likely to show in the search results because it provides a straightforward answer to the user’s question. As you make the entire site more SEO friendly, you’re also more likely to drive more prospects to your practice.
Developing more detailed questions and answers to the FAQ page helps it rank higher in search engines like Google. Make sure to always include relevant information about the practice too so it can gain more traction.
Aside from showing pages of search results that are related to the user’s query, search engines like Google also highlight the most relevant content in a section called “Featured Snippet.” It’s a block of text found at “position zero” or the top of the organic search results. Featured snippets usually contain a direct answer to the user’s search.
Clicks on a featured snippet are much higher than any other search results of the same query, so finding your FAQ page there can bring significant traffic to the site.
Once healthcare brands understand the importance of FAQ pages in driving traffic to the site, the next step is building a good FAQ page that does exactly that – showing up at the top of SERPs and attracting qualified leads.
Creating an FAQ page should be straightforward for those who know their audience well and what questions they usually ask. It doesn’t need to be design-heavy, but there are still a few steps to follow when writing an FAQ page that serves patients and prospects well. Here are some of them:
Having a great FAQ page is critical to a successful SEO and content strategy, but it’s also a way for your practice to lend a hand to patients who need quick answers to sensitive and embarrassing questions. If you’re not sure how to write good FAQ answers for your healthcare brand, Writrly is here to help with all your content production needs.
With Writrly, you only need a single package to receive high-quality content that’s perfect for your brand every month — no need to deal with extra fees and hiring headaches.