Content writing pulls potential users into the dating app website, and sustains the established relationship with current users. This does more than advertise current services and features offered in a dating app and its website. However, content writers must know how to write content with superior quality so they can actually generate conversions with their content strategy.
But how do you define well-written content? Content for dating apps is of high quality if they’re SEO-friendly in a way that is still structured in a readable, understandable, and useful manner. Superior content is something that must not be underestimated as a content marketing strategy that can further enhance the impact and results of other tactics.
A well-written content attracts users to the dating app through featured articles and interactive applications that may be useful both to the user and the website content performance. So knowing what makes content have high quality is essential to appeal to the interests and needs of the target market segment.
To generate conversions and obtain good results from written content, content with superior quality must:
There are many kinds of relationships to which content must be targeted accordingly. You can’t impose open relationships on traditional heterosexual people. Whether it’s “having fun”, “getting to know many soulmates in a single lifetime”, or “finding the one”, make sure to define the relationship philosophy of your brand and craft the content according to who that philosophy is applicable to. You can target people according to:
Content is high-quality if it resonates with people and they get the point. It can even lead to the generation of conversions because of the well-defined language, tone, aesthetic appeal, and relevant components of the content.
Content that’s not targeted to a specific group of people also tends to sound generic, which is something that must be avoided in the highly personal world of dating. General targeting decreases value and quality by affecting the precision and conciseness of the written content.
Content must resonate with search engines without compromising its readable quality so it can be used as an efficient way to reach your target market. There are different SEO tools that may be used to have access to AI-generated keywords.
There are also organic strategies to hit the right keywords and boost a website’s search engine ranking. Search the topic of the content you’re writing for and take note of the words that are frequently used in the top 5 articles. Most likely, those are good keywords. You can also try typing it in Google trends to check out the performance of those keywords.
However, using AI-generated keywords through SEO tools and applications is more efficient with the assurance of higher effectiveness than if you simply tried doing it organically. Additionally, search engine ranking isn’t permanent so relying on the top 5 content for keywords may not be a solution. You’d still need to consistently check the metrics of content for consistent evaluation and continuous improvement.
The bottom line is SEO isn’t just all about hitting the right keywords. Make sure to use relevant headers and subheads as you divide your content into sections for enhanced readability.
Something content writers can learn from successful dating profiles is that it doesn’t simply build up the user to fellow users. Successful dating profiles involve telling other users what and how they expect their target dates to be. This hints at the acknowledgment of the value that a user knows he can bring and contribute to a relationship.
This can also be applied to content for dating profiles. Call-to-action statements act like a final word to seal and summarize the entire point of the content, telling readers what should happen next if they want more of the app. These have to be actionable in a way that hints at the role of the dating app in their quest to find the right relationship or date.
Consequently, they can also give tips on how users can do their own part in ensuring the safety of their interactions while using the app. But what truly affects the authenticity of the content and brand intention is the call to action statements, which make a dating app appear as someone who’s only writing helpful and useful content for something in return.
However, this is not to say that call-to-action statements have to be totally eliminated — call-to-action statements are helpful both for the user and the dating app. The authentic appeal can be enhanced based on how the call-to-action statements are structured and formulated. Focus on the dating app’s long-term benefits on the part of the user so you can build more authenticity and trust even with call-to-action statements.
You can further boost authenticity and trust by building content around real success stories that portray realistic scenarios. It would definitely be worth the read, especially if most people would find it relatable or possibly applicable in their own dating lives.
The website design, content syntax structure, and content physical structure should be aligned with the branding of the dating app. The content itself isn’t the only thing that has to be user-friendly, this rule also follows for the design components and interactive elements.
Everything included in the content structure and design must be fun and interesting, but also purposive. In addition to that, make sure that the website is easy to navigate and doesn’t include as much clutter as necessary.
Some platforms may need brands to post regularly if they’re looking into building authority and relevance. However, successful content marketing doesn’t really require consistently producing website content.
The real indicator of a quality website that produces superior content is its purposiveness. Every content produced must be worth the read in order to build authority. Avoid generic and cliche content because it wouldn’t have any effect. Challenge trends in dating in a way that still sticks to the conversation around that trend.
Content engagement can be further enhanced to generate more conversions and help writers create content that can keep the dating app updated with user preferences. This also helps boost the brand story and make the dating philosophy of a dating app sound more genuine and valuable. Content can be further improved if a dating app:
There are many kinds of relationships, and it’s essential to know what and who you’re writing for to determine how to write relevantly. Below are the relationships you can write about:
The relationship philosophy should be the central point of the relationship that a dating app stands for. However, content can be diversified and may include other relationships in a way that still sticks to the branding of the dating app. Make sure to limit the other kinds of relationships that may not be as related to the primary relationship that your brand is going for.
Success stories boost the authenticity and trustworthiness of the dating app in terms of the claims that they have included in its content. There are better ways of presenting or packaging testimonials other than screenshots and user reviews.
You can create entire content based on real scenarios provided by actual current users. For example, you can provide dating advice based on a story that users shared. Create an interesting narrative for users to read and relate with.
Another idea is to provide tips on how to overcome a bad dating experience that a user may have shared. Instead of suppressing negative comments which will resurface one way or another, feel free to debunk these mishaps and share words of advice on how to avoid or resolve them.
One tip to break the monotony of article content and make it more interactive is to have small pop-ups of mini-surveys that users can engage with. This allows you to keep an idea of the preferences of your target market. In addition, doing this also makes it easier to arrive at quantitative and qualitative explanations for the metric performance of content.
This also builds authority if you can back up the results and share them using written content with an interesting narrative. It’s a way to stay relevant by being updated with the latest trends that may be unearthed through surveys.
Search engine results are not the only thing that counts - you must also excel in other marketing platforms, especially social media. People who are most likely to use dating apps are on social media, so dating apps shouldn’t discount the idea of taking advantage of the platform to enhance their SEO strategy.
Legitimacy and security are of utmost importance to users of dating apps besides the effectiveness of finding relationships, love, commitment, or a date. In order to determine whether a dating app is legit, most people rely on social media for feedback.
However, resources must be allocated wisely in social media platforms. In doing so, dating apps must have clearly identified the relationship they’re going for so they can select the right and appropriate social media platform and calibrate the settings to reach their target market accordingly.
SEO helps websites attract their target audience to their content. So taking SEO seriously is crucial to your content writing success. SEO will increase your organic traffic when you do it correctly, as it will move your website higher in Google search engine results.
It is essential to measure the results of campaigns in order to manage them strategically and comprehensively. By doing so, your integrated marketing campaign will have a lasting impact and ensure a connection to the target audience.
There is no guarantee that a marketing or SEO campaign will yield instant success. The importance of continuous evaluation and improvement cannot be overstated. Measure your campaigns' impact and improve them each time you run them to get the best return on investment and engagement.
Furthermore, you may be able to maintain the consistency of your content marketing campaign by regularly performing site audits and evaluating your performance against your goals and metrics.
Content writing is about establishing a strong and lasting relationship with your target market, and the only way to do it is to produce relevant content. You can further enhance content and provide a personalized experience as users go through it by integrating other strategies that allow you to gather data from your users for the purpose of improving the quality of the content.
High-quality content allows you to build authority and authenticity to attract more potential users into using the dating app. However, superior content isn’t solely based on improving the content alone. Writing for dating apps must always consider the factor that social media holds in regarding the dating app website as a trusted and reliable source. In addition to that, all your content writing strategy needs is relevant content, good visuals, and the right dating philosophy.