With so many kinds of relationships, it’s hard not to think about the bankability of content marketing for this industry. Most content is centered on romanticized versions of connection, love, and commitment. So it only makes sense for applications that mostly thrive on this concept to use content marketing as a central strategy to reach their target users.
So how can dating apps create an integrated content-writing strategy? Start with the central philosophy to guide your users toward a single dating belief that defines your branding. Once you identify who you’re aiming to target, you can easily create your entire brand story around your branding to effectively attract people looking for the kind of relationship offered to them through the dating app.
As the online dating industry has become mainstream, dating apps must also learn how to get a competitive advantage to attract more users. This depends on the type of dating philosophy that an app wants to define for its users. Your content strategy can be mostly based on that single philosophy.
Aside from the content per se, there are other ways to more comprehensively integrate yourself as a staple dating essential in your target user’s mind. It may be helpful to integrate the following content writing strategy for dating apps:
Your dating philosophy is the central aspect of your identity as a brand. It’s where your content will mostly be based. Now there may be people who are looking into hitting it off in the casual dating scene but make sure to still put some depth into your mantra.
Romanticize the idea of getting into a relationship or looking for love, no matter how superficial and temporary a person’s perspective on it is. Prioritize the audience connection that your dating mantra establishes. This can only be possible once you have already defined your target pool of users.
Your brand’s dating philosophy is important to allow your users to set their expectations for the brand. This will go on almost every piece of content that will be written for the dating app and it won’t be possible to have that sought-after audience connection if the dating mantra doesn’t make sense.
Relationships are complex, and so are people. You can’t convince everyone of a single idea of love and commitment. Some people are after casual dating while others may be looking into dating for the long term.
So it’s important to find your niche or target set of users that are a perfect fit for the dating philosophy that you have defined. Basically, these targeted groups of users must be looking for what the dating app can offer so these people are the ones who are likely to respond to your content strategies.
Once this aspect has been defined and the brand’s dating philosophy has been established, then finding the right audience will allow content writers for dating apps to write accordingly. This process involves defining a brand persona, which leads to the target client’s better understanding of the written content because of the language used, and the approach implemented.
The content would feel personal, hence, more people would be targeted when the market segment is more refined compared to if the content strategy simply targets the general public.
After you have defined your dating philosophy and target audience, you can now define your content goals. Take into consideration the following regarding your content:
Your personal brand story matters to add realness and genuineness to the dating philosophy. It acts as the rationale behind the dating philosophy that your brand tries to establish. This should be integrated into the content or it can also be an idea for content.
A dating app’s brand story doesn’t necessarily have to revolve around its origins and how it went about organizing it. This story must define your role in the potential or current user’s quest for love, commitment, and relationship. The brand story demonstrates the value that customers will acquire once they choose your dating app.
Promote your written content by creating relevant social media posts and linking your content to them. Good content can attract people, but only to a certain extent. Target users would only likely come across the website in the content upon account creation or some inquiries.
The goal is to generate conversions from the written content, aside from other marketing strategies such as word of mouth. Additionally, some users don’t really trust brands that don't have a healthy or strong social media presence. So dating apps are actually left with no choice but to establish a superior social media presence.
Being socially relevant draws more website traffic by leading readers toward your written content, and establishing the authority of your content once you show your users how fruitful your insights on dating are.
Dating apps may use celebrities or influencers that their target users may trust to generate more conversions. It’s also essential for dating apps to be active on Twitter where they can showcase short sneak peeks of their content. Furthermore, if dating apps reach an international customer base, then they can take advantage of Instagram where 88% of users reside outside of the United States.
Personalizing user dating experience involves defining what your users are looking into in terms of their partners. Some people are looking for similarities, while there are others who are attracted to a person with a different personality. The external appearances may matter to some, while it may not work for others.
As you create content that aims to provide a feel of a personalized dating experience, you should have already defined your target market at this point. Having a well-defined brand persona helps further create interactive content that seems like personal advice is handed to target users through content writing.
SEO is a technical aspect of boosting your written content. It involves a strategic mix of quantitative and qualitative factors. SEO involves hitting the right keywords, without neglecting the entire content presentation and structure so that the strategy actually works.
Your content writing success depends on SEO, so you should take it seriously. Your organic traffic will increase when you do SEO correctly, as it moves your site up the Google search engine rankings.
The point of SEO is to help websites lead their target audience toward their content. The intended effect stops after that, so it’s important to demonstrate your role in the audience’s dating life through your content once SEO leads them to it.
Measurement is the key to the effective management of strategic and comprehensive campaigns. It’s how you’ll be able to ensure the connection and lasting impact of your integrated marketing campaign.
A marketing campaign or SEO campaign cannot guarantee instant success. To achieve consistent results, it is essential to continuously evaluate and improve. The best way to get the highest return on investment and engagement is to measure the impact of your campaigns and improve them every time you do so.
Regularly conducting site audits and evaluating your performance in contrast to the goals and metrics that you have set may help maintain the consistent effectiveness of your content marketing campaign.
The dating game is complex and highly personal. It’s also a growing industry so it’s important to think of competitive strategies to cement your app’s position in the potential customer’s mind. Having a dating philosophy can help you create branding, but having a brand story can help attract more people into believing in the mantra established.
You may extensively discuss the value that you can offer your customers, as well as your role in their quest for love or casual date through your content. Well-written content helps the dating app connect with potential and current customers, but you need to reach these targets in the first place. With SEO strategies integrated comprehensively with other marketing strategies, your dating app may further enhance its content marketing strategy.