Blogging is one of the most effective ways to connect with your audience and build brand awareness. By creating compelling and engaging healthcare and wellness stories on your site, you can experience up to 13x ROI like other businesses that utilize blogging do.
But with a busy schedule and other things to take care of in your practice, coming up with healthcare blog ideas and writing them can be challenging. If you’re out of ideas, there are always trends and current events in the industry that are worth talking about. The only question is which one you should write about – and that’s what Google Trends can help you with.
So how can you use Google Trends to find the next inspiration for your healthcare blog? Here’s the best way to utilize this free tool:
Google Trends is the gold standard for blogs that want to look for the best trending topics in the industry. It’s an extremely helpful free tool that tracks global search trends and provides specific information based on different categories like location, range, search type, category, and more.
This tool is invaluable for many healthcare companies who keep an eye on the medical trends as they unfold. It also gives them a glimpse of customer interest, which they can use to their advantage when creating content.
Google Trends is a simple and free SEO tool introduced by Google – and it doesn’t take a genius to use this tool to its fullest. It looks similar to Google Keyword Planner, but certain features and differences make each one better than the other for specific purposes.
One example is that Google Trends shows how popular a search query is compared to other keywords, but it doesn’t present the overall search volume of the word. Google Keyword Planner displays the total number of searches for that particular keyword in a specific time frame.
Google Trends adjust all search data so users can quickly see the comparisons between different terms and keywords. Each data shown in Google Trends is affected by geography, time range, and relative popularity. The numbers are then ranged from 0 to 10 based on their proportion to other searches.
When users get to the Google Trends homepage, they may enter a search query. After the tool processes the given keyword, it shows a page with a graph of search interests over time as well as a map that shows the interest of readers in various regions. Using these two metrics, healthcare bloggers can form a keyword or content strategy.
Not sure when using Google Trends is a good idea? Here are different situations when Google Trends can help with your healthcare blog creation:
Running out of ideas to write about is a common problem for bloggers and content creators. If you’re also stumped with this problem, Google Trends is a useful tool that can help you come up with different healthcare topics for the practice. Just type in a search term into the free tool to see the relative popularity of that topic in the last 12 months.
What’s great about using Google Trends is that it comes with customizable parameters that widen or narrow the scope of data that users want to see. Using this data, healthcare bloggers can decide if the topic is valuable for their readers. The “user demand” also allows users to determine if it’s the best time to write about a particular idea they have.
Google Trends is also a helpful tool even if you already have content in mind. Search for the chosen topic in Google Trends to see if there’s a significant rise and fall in the popularity of that subject.
Look for the time frame when it’s one of the widely searched topics then publish it by then. You may also use Google Trends to plan a content calendar. Search for trending topics for the month, write about them, and repeat the process moving forward.
Another great feature of Google Trends is that it maps the interest of users based on their location or subregion. It allows the content team to see the popularity of a certain topic locally and nationally. Google Trends also tell bloggers if there’s a trending topic in their home state and if the value of a topic is high in a locality.
One of the best features of Google Trends is the “top trending searches” page. This list shows some of the most popular topics that people search for in real-time. Most of the trends on the list are current events that healthcare brands can capitalize on and use for blog posts moving forward. Just always make sure that what you’re writing about is within your niche.
But if you’re still starting in healthcare blogging, Google Trends can also help you decide on the best niche to write about. Google Trends shows what’s popular in real-time but it’s best not to choose a temporarily trending topic when deciding on a niche. Change the date range and see which topics are relatively popular for long periods. A niche with steady popularity is a better choice to write about than something that only trended recently.
Another useful way to use Google Trends is to find the best keywords to include in your healthcare blog post. If you want to find out what content is currently popular on Google, then use Google Trends to look for it and use it to your advantage.
By typing in a keyword related to the brand, Google Trends shows the trends about that query. If there’s a surge of searches for that keyword, then it’s a good sign that your content about it might perform well.
Under the “interest by subregion” part of the page, there’s a section that shows the related queries and related topics. These sections are useful when coming up with potential keywords because they can also double as long-tail keywords.
Recently, Google Trends introduced a homepage feature that integrates data from YouTube, Google News, and Google Search to rank the most-searched stories at the moment. If users click on the topic, then they can see a list of relevant articles about the topic, a trending video, as well as changes in interest over recent days. These pages can be extremely useful sources when writing your own healthcare blog post.
After deciding on the healthcare trend to write about with the help of Google Trends, the next step is to determine what kind of blog format works best for that kind of health issue, trend, or current event. Here are some of the best healthcare blog formats that work with just about any trend or topic:
When something trends in the healthcare industry, it’s usually an innovative treatment, miracle product, or breakthrough scientific evidence. A medical journal can be difficult to read for the average audience even if they’re rich in important information, so healthcare blogs should write and talk about them instead.
Research roundups by medical blogs involve taking all links related to the topic and discussing them in a way that readers easily understand – friendly but professional, and without too much medical jargon. The writer’s commentary about the issue or news is also a welcome addition to the research roundup because it gives readers a fresh perspective on the topic.
A topic trends because there’s a lot of content about it, which also increases the spread of misinformation. It can be difficult for readers to discern what’s the truth and what’s not on the internet. To shed some light on the topic, healthcare blogs can discuss different myths and misconceptions about the trending subject.
Many people like reading about diagnosis stories online because it gives them comfort that they may overcome the same thing. Diagnosis stories and recovery journeys are compelling but they should be written in the right way – they should focus on the patient, what they went through, and who helped them get there.
Sometimes, readers only need a quick answer to a simple question. Writing detailed articles about a topic is helpful for some, but scrolling through hundreds of words and multiple web pages can be frustrating for others.
Frequently Asked Questions are a healthcare blog staple because they provide direct and concise answers to some of the common questions from patients. With all answers compiled on a page, it’s easier for them to find what they need quickly, making the user experience a lot more pleasant for them.
Some medical questions and topics may also be too sensitive or embarrassing for patients to ask. In such cases, an FAQ may give them the answers they need without having to interact with a practitioner.
Google Trends is an extremely helpful tool when researching a topic for your healthcare blog, but creating content is a whole different thing. If you often find yourself struggling with ideas and writing a post for your medical blog, then trust Writrly for all your content needs instead.
At Writrly, we can give you the kind of content that your brand needs to attract attention, engage with the audience, and boost your brand reputation. All you need to do is tell us what you need and we’ll take care of everything from ideation to publication – no hassles, no extra fees.