July 20, 2022
Lead Magnet Ideas For Keeping Customer Confidence During Coronavirus
What Is A Lead Magnet? Lead magnets are interactive content pieces that immediately provide value to your readers. Compared to other inbound efforts like content marketing, lead magnets are specifically designed to gather leads. Think of lead magnets as incentives you offer your website visitors in exchange for their contact information. When leveraged correctly, lead […]
January 6, 2022
The Evolution of The Keynote: Thought Leadership During Coronavirus
An unexpected victim of the COVID-19 pandemic is corporate gatherings and industry events, such as corporate keynotes. For many organizations, the keynote is also one of the best ways to display thought leadership in their industry. The challenge today is how the keynote will move forward in our coronavirus-driven world. So how should keynotes evolve […]
January 6, 2022
How You Might Be Explaining Concepts Wrong
Explaining a difficult concept or topic is one of the toughest challenges in communication. While there are many ways miscommunication can happen, two errors are more common than most. The first is that the person explaining doesn’t understand what their listener knows. Thankfully, this has an easy fix: You only need to backtrack a little […]
January 6, 2022
Great Storytelling And The Awareness Strategy
In the 1960s up until the mid-2000s, TV was one of the most influential marketing tools around. Ads and commercials were effective even though they interrupted TV shows because people remained hooked to the stories being told through their screens. These days, it’s become incredibly challenging to capture market attention. Americans are exposed to around […]
January 6, 2022
Why Creativity Is More Important Than Control
Why Creativity Is More Important Than Control At one point you’ve been in a situation where you didn’t try to be daring or think outside the box because you were more afraid about things going wrong. And when you’re too preoccupied with exerting control, you are more focused on results rather than efforts. In the […]
August 20, 2021
Transforming Your “General Store” Into a Name Your Customers Can Remember
You have your business and you have your brand. What’s the difference? Business Brand A business produces.A business advertises.A business sells. A brand creates.A brand reaches out.A brand provides. But you might still be asking – what’s the difference? According to Creative Director Tom Lewis at High Tide Creative, “a brand is created over time.” […]
August 20, 2021
Stop Hiding Your Content: How to Specifically Write For Your Audience
Being a content marketer means being exposed to a lot of blogs. And most of them are… for lack of a better word, crappy. And that’s not anyone’s fault. Let me explain. We find a business online, look for its blog (if it has one), and figure out why readers aren’t reading it, or why […]
August 20, 2021
The Difference Between Writing Fluff and Writing Value for Your Content
There’s nothing worse than spending days or weeks slaving over grade A, top-quality content, only to release it to an unwilling (or even absent) audience. But let’s be real: this happens in every medium. Tons of amazing movies, novels, and albums are looked over and forgotten. There’s a reason why most SEO companies focus on […]
August 20, 2021
6 Differences Between Random Blogging and Content Marketing
The internet is home to countless buzzphrases, and in many cases, “content marketing” is one of them. How many people have you met call themselves “content marketers”, but they can barely tell you the first thing about SEO, keyword research, and content analytics? Here we’re going to discuss the 6 major differences between blogging and […]