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7 Steps to Building a Content Marketing Framework for Your Startup

Some startups doubt giving content marketing a shot soon after setting up their businesses, with all the things they need to prioritize about their business. They need to polish in-house processes in their business, keep track of the tight budget, hold endless meetings and brainstorm about driving sales.

But if you’re a startup business operating on a limited budget and resources, with minimal reach and publicity, content marketing might just be your best bet. It all lies in a winning content marketing framework that ties all of your campaigns and publications together.

Should Your Startup Immediately Invest in Content Marketing?

Content marketing is actually your best choice in showcasing your brand for building recognition, especially if you’re a startup. It’s a cost-effective option that allows you to reach a broader audience and connect with your target market. You may consider relying on traditional marketing with paid ads and commercials, but it might eat up a big chunk of your budget with minimal returns.

Even if you’re an early-stage startup, investing in content marketing can still reap great benefits for your business in the long run. The content you’re going to publish allows you to gauge your audience’s interest in what your brand offers. You can do this by sparking conversations with your target consumers and gathering feedback. As a startup, these reviews and comments will be vital insights and points for improvement or reinforcement for you.

Venturing into content marketing in the early stages of your business allows you to understand your metrics and make your first breakthroughs. You can start by:

  • Establishing yourself as a thought leader
  • Collaborating with industry experts
  • Publishing case studies and other lower-funnel content
  • Growing your mailing lists
  • Attracting leads
  • Developing your community

What Content Marketing Can Do for Your Startup

Content marketing can be one of your most trusted tools for clearing the hurdles you face with setting up your startup for success. Traditional and paid ads can be pretty tempting as it gives you the impression of having immediate results, but they can cost a lot from your budget. You should invest right away in an efficient content marketing strategy because: 

  • It’s a cost-effective solution for building brand awareness.
  • It sets up your website for maturation for the SERPs (or search engine results page).
  • The valuable content you publish attracts audiences even if they haven’t heard about your brand at all.
  • High-quality and evergreen content can provide organic traffic for years.
  • It connects you with potential customers.
  • It allows you to market your products or services more efficiently.
  • It drives actions from customers, allowing retention.
  • It encourages conversions and drives sales from customers who trust your brand.

Some startups may have a love-hate relationship with content because of the overwhelming options it offers and how it sometimes doesn’t reap immediate rewards. But a comprehensive strategy involving a content ecosystem is still worth investing in because it builds up your brand for long-term brand presence.

How to Drive Growth with Content Marketing

Some doubts on content marketing might be coming from an inefficient strategy and a couple of mistakes here and there. You might want to invest in a reliable framework that sees through your site’s maturation with valuable and consumer-oriented content if you’re going to venture into content marketing for your startup.

1) Understand Your Market Position

If you’re going to develop a content marketing framework, you should start with understanding your market position and defining your goals. This allows you to come up with a realistic framework that’s geared towards an achievable goal. Your strategy should fit your business model, so you should consider these things to analyze your current standing:

  • Who will perform the tasks under your content marketing strategy
  • Amount of your monthly recurring revenue (MRR) 
  • Amount of your budget 
  • What your competitor analysis says
  • Amount of your pricing 
  • Assessment of your marketing history

Assess where you are in your business, so you’d know the next step you should take. This allows you to define your goals. A content marketing strategy without clear objectives is weak, short-sighted, and all over the place.

Remember that your objective should be clear and realistic according to your position. You must set strict parameters on how long your strategy should run and how many resources you need for its implementation under a specific time frame. Define the necessary metrics necessary for allowing you to assess your content marketing initiatives – it will provide insights and hard facts on the things you should improve.

2) Get Intimate with Your Users and Community 

Startups should know their target consumers to identify who they should be talking to. Your content marketing strategy might be all for nothing if you fail to hit the important part about who these are for. Developing a deeper understanding of your customers is necessary for content because it allows you to:

  • Understand what they want and how your brand should help
  • Know the suitable type of content
  • Anticipate the topics that they’ll be interested in
  • Determine your tone for creating quality content

You can know more about your consumers by:

  • Reviewing insights and analytics
  • Holding surveys
  • Talking to clients or potential clients
  • Interviewing clients
  • Holding focus groups
  • Distributing questionnaires
  • Immerse in communities where your audiences are

Once you’ve gathered enough information about your consumers, creating buyer personas will greatly help you craft your content marketing framework. You might want to target your best persona, address their problems, and talk about their interests.

3) Engage with Trends in Your Industry

Once you’ve developed a deeper understanding of your consumers, you should now focus on their interests and concerns. This includes engaging with the trends in your industry – customers might have their thoughts about these trends. Develop valuable content with data and strong points about what your brand thinks to establish yourself as a thought leader.

You can determine trends by relying on digital tools for searching trending topics and researching popular topics in important domains. Of course, your content must be more valuable and detailed than the one you’ve found.

4) Appeal to Consumers with Storytelling

Everybody loves to hear a good story. If your startup is facing a hurdle in getting your content traffic, you might want to look into this. Storytelling is necessary for content marketing because it makes your piece more engaging – it’s what keeps your viewers to keep on reading your content. Some tips you can try are:

  • Building a relatable persona
  • Stay true to your brand
  • Motivate your readers by appealing to emotions
  • Inject some facts
  • Avoid unnecessary details

5) Address Consumer Problems

Getting to know your consumers is necessary for your content because it allows you to determine what your readers need and want from your publication. Especially when most people rely on the Internet for answers and information, publishing relevant and high-quality blogs and other posts that address their concerns will drive traffic to your site. Show how your product or service may help them, but don’t make it a hard sell.

6) Repurpose Content

For startups, creating content may not entirely be simple because of limited time and resources. Repurposing valuable content is key to keeping your online presence alive while not being too spammy and all over the place. Here are some tips for maximizing valuable content:

  • Adjust the tone according to the platform you’re uploading it on
  • Transform your content into visual form
  • Keep producing high-quality content

Create Awesome Content with Writrly

A smart content marketing framework that ties all your blogs, videos, and other publications into a cohesive long-term plan can go a long way to drive growth in your startup. It offers a great investment in delivering organic traffic into your brand that can last for years, encouraging retention and a steady generation of conversions.

Creating a comprehensive and long-term content marketing framework may not be entirely easy for many startups, especially when they’ve got their own business to worry about. That’s why Writrly can help you out and do it for you. We can cook up awesome content for your business, tied by a content strategy that we’ll also create for you – no more brainstorming and connecting with multiple freelancers and experts. We get it done, from ideation to publication.

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